About Us
Putting yourself at the centre of healthy living
It Starts With You
At You First, we champion a bold belief: when you put yourself first, everything else falls into place. Your health isn't just a priority—it's the cornerstone of your potential. By prioritising your body, mind, and soul, you unleash the power to enrich not just your life, but also that of your loved ones and communities.
The Groove Roller: Elevating Your Well-Being
Meet our star, the Groove Roller—a revolutionary tool meticulously designed to enhance your life. This hallmark product isn't just about rolling; it’s about developing vitality in your everyday movements. Embrace movement, ease stress, and cultivate a healthier version of you with each roll. This simple, effective roller is designed to improve blood flow & circulation. With repetitive use, it will create noticeable gains in your overall health, stress relief & muscle mobility. Ready for a Healthier You? Shop the Groove Roller!
Unlock Solutions for Functionality of Everyday Living
Our programs, products, and initiatives revolve around you, enhancing your functionality in daily life. We believe in seamless, easy-to-use solutions that pave the way for incremental improvements in everyday living.
Anytime. Anywhere. For Anybody.
Our mission is to empower everyone, regardless of their schedule, profession, or lifestyle. Our range of tools and solutions are tailored to fit seamlessly into your life. We understand the demands of modern living and strive to offer versatile products that can be utilised anywhere, anytime, by anybody. From office desks to living rooms, construction sites to fitness studios, our tools adapt to your needs, promoting movement, stress relief, and overall well-being. We're committed to supporting individuals from all walks of life in their journey toward a healthier, more empowered version of themselves.
Join the Movement: We Are Everyday Champions
We celebrate the champions of life—the morning runners, the trade masters, the dedicated swimmers, the desk bound 9-to-5’ers, and yes, even the endurance athletes. Most importantly, we’re the ones who get up and do it all again tomorrow.
Your Wellness, Our Expertise
With over 20 years of physiotherapy expertise, You First isn’t just a brand; we're a team dedicated to your wellbeing. Our tools are crafted to nurture your body throughout every stage of your wellness journey, no matter your lifestyle. Backed by extensive experience, the team has meticulously developed daily practices specifically tailored to seamlessly integrate into your lifestyle, offering targeted relief in the areas you need it most.
Elevate Your Game
Life isn't about sitting on the sidelines. It's about thriving in the game. Say goodbye to back niggles, tingling sensations, and cramping muscles. We're here to keep you in motion, ensuring you never miss a beat.
Join Us: Rediscover Your Potential
Take the first step toward a healthier, more empowered you. Embrace the You First movement—a journey fuelled by proven practices and a team passionate about keeping you at your best.
Our Physiotherapist - Joanne Harlick
With over 20 years in clinical practice, I have presented at both local and international conferences, and published internationally within the field of physiotherapy. Working with elite sports teams I have been a member of the New Zealand Health team to the Olympics Athens, supported the NZ Parliamentarian team, and worked with professional football and netball teams across New Zealand, Australia, France, United Kingdom, Argentina and Rarotonga. My expertise across the industry has been supported by continued education and learning, attending international conferences to keep abreast of best practice and the latest clinical research within the field.